Pulp Fiction meets George Orwell's Animal Farm

Pulp fiction meets George Orwell's Animal Farm. The Australian author O'Neill superbly weaves a violent cat-and-dog crime novel that constantly throws the reader off the scent. Fast paced, in The Unscrathables you get to know a furry society, poke a stick at its flaws and embrace their virtues. Once into the rhythm of animal puns, pets merge indistinguishably with identifiable humanity. What emerges is a looking glass for gazing at the animal society and its gritty flaws without sniffing to close to home.

Don't be fooled by its cuddly outer coat, the book has bite. It takes aim at behavioural programming and social engineering; tackling sociology whilst explaining a theory on public consciousness and becoming your own master. It plays on racial themes, media influence and asks "who are we?". The last book I read before this one was Outliers by Malcolm Gladwell. Upon reflection I now see these two books are tackling the same questions in different ways, trying to define how society shapes us. These may just be the question of this century, as we form a global tribe that's connected like never before.