"Globally, the most popular and purchased items over the Internet are Books (41% purchased in the past three months), Clothing/Accessories/Shoes (36%), Videos / DVDs / Games (24%), Airline Tickets (24%) and Electronic Equipment (23%)."
“Recommendations from fellow consumers – whether they are people they know or fellow online shoppers – play an enormous role in the decision-making process. The explosion in Consumer Generated Media over the last year means that this reliance on word of mouth, over other forms of referral, looks set to increase...”
A summary of the report can be found here and a detailed PDF download here.
3 comments:
Good article to read.... I really appreciate it...
Yes the most interesting book is Online Shopping book..
Good to see this blogs..the writing style is very good..
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